France: Cookie walls: the CNIL publishes the first evaluation criteria

Evaluation criteria for “cookie walls”:

  • Does the Internet user who refuses tracers have a fair alternative to access the content?
  • Paid alternative: is the price reasonable?
    • The determination of the reasonable rate depends on a case-by-case analysis
    • Virtual wallets can help adapt to consumption patterns
    • The creation of an account must pursue specific and transparent objectives for the Internet user
  • Can a “cookie wall” or a “pay wall” systematically impose acceptance of all the tracers on the website?
  • The user chooses paid access without consenting to cookies: in which (limited) cases can tracers still be deposited?