In 2012, the Bavarian DPA scanned German web sites for the privacy compliant use of Google Analytics.
The DPA checked
- if a written processing agreement had been put in place with Google,
- if the privacy notice on the web site was transparent on the use of Google Analytics and the users’ option to avoid being tracked
- if the Google Analytics’ “anonymization feature” was enabled in the web site’s source code
13.404 Webseiten had been tested 2.371 companies were contacted for shortcomings.
More information (in German) on https://www.lda.bayern.de/de/google_analytics.html