📣 Adtech & Digital Marketing

Programmatic advertising (RTB), the IAB TCF, cross-site/cross-app tracking, and direct marketing under ePrivacy — distinct from generic cookie compliance.

Key resources

• IAB Europe — Transparency & Consent Framework (TCF)
• EDPB — guidelines & actions on targeted advertising
• EDPB — Guidelines 8/2020 on targeting of social media users

See also: Website Privacy · Mobile App Privacy · Lawful Basis & Consent

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